CND Shellac is the original gel polish. So much so, that when people request a gel polish manicure they tend to say “I would like shellac” not realising they are asking for a brand name.
CND Shellac has been a trusted name in nail fashion and care for 45 years. They offer a vast range of colours with great colour pigmentation. The base and topcoats are also extensive, along with specialist problem options and everything in between.
Firstly, as a nail professional you are required by certification to use a product system in its entirety. It’s the company’s way of telling you, if you want the desired results, we are offering then you must use every step. Therefore, brands spend a long time formulating and testing each individual item and then the system as a whole.
Secondly, the main problem when mixing brands and products is you cannot guarantee your results! Above all the concern not only relates to “will the product perform” but what adverse effects will be created in relation to the client’s nail and skin health.
Our professional liability insurance validity also requires us to use the system as directed.
Whilst creating Rhi Rhi Nails It Cuticle Oil the product development process involved multiple rounds of laboratory testing after multiple trial and error efforts. Therefore, we are aware of the seriousness and commitment a brand takes to give the consumer the most effective product possible.
What are the key things to look for when doing brand selection:-
- How will this increase treatment satisfaction?
- Is it a Professional standard product?
- Is there certificated product training available?
- Are they engaging in any environmental protection behaviours?
- What reviews are available?
- The financial implications of the purchase
“NOTHING BEATS THE ORIGINAL – CND™ SHELLAC™ Gel Polish ensures 14+ days of wear without chipping or peeling. It applies like traditional nail polish, with each layer cured in the CND™ LED lamp. Once cured, SHELLAC™ results in a durable high-shine finish that dries instantly and is resistant to smudging.”
The topcoat selection alone is a great selling point. After many years working with a variety of nail types you became increasingly aware that one size does not fit all. Nail clients range from hard handed gardeners to the gentle TLC type who regularly use oils and lotions. What CND has provided is something for all of us. Such as Duraforce and Matte.
The elephant in the room is “have you tried other brands?” The answer is yes, and we still choose CND Shellac!
In conclusion, a potential client may choose you because of your brand selection. They may also work from the same list of requirements you do when looking for a product. If this is the case, then you are all part of the same expectation circle.
Finally, if Rhi Rhi Nails is using a system you can rest assured we will always use it as instructed by the brand. Ensuring an extremely effective system. CND Shellac was an amazing product for a new Nail Technician and still is for an experienced Nail Technician.
